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1992. Foundation date

1998. 1000+ tonnes of improvers produced

1999. A laboratory and demo bakery opened

2000. Gold medal – Novi Sad Fair (bread improvers)

2001. Champion Cup –Novi Sad Fair (bread improvers)

2002. The first company established on the foreign market – PIP 92

2002. New product and brand development – Tortilla Mexicana

2004. A branch in Belgrade opened – D. C. Zemun

2007. Introduction of ISO 9001 and HACCP

2013. The first PIP baker Fest

2014. A modern facility for the production of improvers and mixes – Čenej

2015. DC Vrnjačka Banja – new branch on the domestic market

2016. Extension of cooperation on the Central European market (Germany, Netherlands) and Israel

2017. New modern facility for production of tortillas opened in Feketić

2017. Introduction of Halal and Kosher standards

2017. Opening of the Demo Centre and celebration of 25th birthday


Since the foundation of the company, more precisely since August 19th 1992 and only four employees, at the time when the beginning and survival meant boldness, a clear vision has been set – recognizable brand and one of the leading companies in bakery industry in the region, with great expertise, state-of-the-art technical and technological solutions which enable the implementation of their ideas and solutions.

By creating a high quality recognizable product which meets requirements and needs of consumers, by constant development of our products, processes and employees, we participate in and contribute to the improvement of the quality of life in the society in general.

From the very beginning, quality has been our main concern. This refers primarily to the quality of staff, who is constantly investing a lot of effort and knowledge in creating new opportunities, which are then implemented and improved on a daily basis. The final product of such successful business is a friendly and family atmosphere in which work is nothing but pleasure, and success of one of us is success of all of us. Our satisfaction is reflected on our users – over 1300 highly satisfied users.

Owing to this kind of system we have become the market leader in our field. We are delighted with a fact that our professionalism and business conduct can be compared with much larger internationally recognized companies from our industry.

Our pursuit of new challenges and constant development of our business was finalized at the beginning of 2007 when we were, among the first in our field, certified to ISO 9001, the quality management system, for the entire business process. In the same year, we were also certified to HACCP standard for the production of wheat tortillas and powdered products. These standards helped us to clearly and precisely define all the segments of our business in order to improve all business and production processes and consequently meet the needs of our users, reduce the possibility of mistakes, and above all to produce safe food products. For the realization of this project, we have received the full support of The Chamber of Commerce and Industry of Serbia, German Agency for Technical Cooperation, GTZ, as well as TÜV, a certification agency from Germany, and their representatives in our country, whose standards we have been certified to. These very companies are the evidence of the quality of efforts put in the implementation of ISO 9001 standard and HACCP, quality management system.

What we are particularly proud of is that we are completely user focused, which means that we are always prepared to offer a valuable piece of advice to our users and to find a product according to their needs and thus meet every requirement both timewise and productionwise.

Our efforts and investments in our own development and the development of our users have resulted in absolute trust and satisfaction of everyone who has done business with us.


The PIP Company operates on the principles of integrated quality management system: ISO 9001; HACCP; HALAL

HALAL Certificate

HACCP – system

EN ISO 9001:2015

Our products are currently exported to